Alexander McQueen is a British luxury fashion house founded by designer Alexander McQueen in 1992. The new line carries men’s and women’s ready-to-wear and accessories, was exclusively designed by Lee Alexander McQueen, manufactured and distributed worldwide by SINV SpA under the terms of a five-year licence agreement with Alexander McQueen. On 27 July 2006, the company launched a lower-priced diffusion line McQ. The McQ line was created at the peak of McQueen’s career as a means to reach another segment of the fashion market. With a lower price point, McQ offered womenswear, menswear and accessories that were designed for everyday but still embodied the original brand’s concepts. Drawing on the house’s rich design archive the McQ collections deliver youthful, modern pieces inspired by street culture.
